I believe Kinjo may be making reference to your past sales posted here on this site. Most of your discounts for items on sale were posted at 10% off and I believe Kinjo is making the comparison to past online offers of 10% off. Unless my education or lack there of are incorrect, Kinjo is correct in his questions. When you stated that "Our online discounts are doubled this week" I would be expecting $50 off of a $250 purchase since that would be 20% off instead of your normally advertised 10% off.
Thanks for the past discounts and looking forward to one day finding something I may need from your company.
