That's usually user error. Tire dressings are like wax: less is more and the cleaner the surface, better the adhesion.
Clean them with a tire brush and an all purpose cleaner(or bleche wite if you feels ballsy), rinse, then wash.
Dress the tires with a lightly saturated foam applicator (Advance has a good selection), a rag will work in a pinch. Remember- less is more.
Meguiars Endurance(personal favorite) keeps tires glossy for about a week, then change to a nice 'natural' look for another week or 2. I've had the same bottle for about half a year.



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