yea it really depends on the circumstances, a new truck is obviously gona be a huge difference in price. if your the kinda guy that takes it to the dealer for an oil change, probably a good bit more expensive there too. also depends on local fuel prices and what power level/mods your comparing. my truck was cheaper then most pay for a decent gas rig, and i only have a little over $1k in performance parts so it makes sense for me.