Quote:
Originally posted by rosscob@Jan 7 2005, 11:03 PM
Hmmm. I have actually been thinking about his believe it or not. Here is my opinion.
If your kit is a dealer installed option at one dealer your market is extremely limited. In order to really get market exposure and sell some kits you would have to come up with a package that could be sold by any dealer. Take the Joe Gibbs Silverado for instance.
He has gotten a lot of press lately, and there have been lots of tuners in the past that have produced performance models to be sold thru dealers. Maybe my understanding of how this works is not accurate. Please let me know if it isn't.
Is the way to make it available to all dealers to start with a specific dealer?
Nelson Limited Edition Turbo Silverado. It's got nice ring to it!!!! You would probably have to make something else special about the truck. Badging? Custom Cluster? Seat Stitching?
I guess the point is... There are tons of people out there willing to pay a premium for something a little extra special. I also believe that you have to find a way to open the market beyond one area to really achieve the sales exposure you need to make significant $$ in this endeavor.
:twocents:
Ross, thanks for the input, why do have to be so smart, lol?